Executive Director of ERA Europe

Direct: +33(0)1-47-95-43-72 • Fax: +33(0)1-45-26-51-04
• mavargues@retailing.org

Marcel Avargues has been executive director of the Electronic Retailing Association’s European bureau since 2001. His responsibilities include the development of tailored activities and services for the European members of the association. He also serves as the ERA’s institutional representative in Brussels, and manages relationships with national Direct Marketing and Interactive Television Associations. Additionally, Marcel is responsible for the coordination of ERA conference programming and membership development marketing in Europe. An internationally-recognized expert on electronic retailing and direct marketing issues, Marcel is a frequently-requested speaker at conferences around the globe sponsored by organizations including the European Institute for Direct Marketing, the Direct Marketing Association and the Institute for International Research, and more recently Conferences on Interactive Television in Sofia, Bucharest and Lisbon. Marcel’s marketing and management spans three decades. He began his career at Fingerhut France as vice president, marketing & product development, later holding the positions of vice president, international, and later vice president, marketing and finance for the Direct Marketing Association in New York. In 1987, he became the director of marketing & international for COREF (now Experian) France and later served as the managing director of Hachette Livre/Grolier Direct marketing division. Most recently Marcel was the marketing vice president of Correo Argentino, National Argentina Postal Services, in Buenos Aires.