Three Can’t-Miss Sessions at the 2010 ERA D2C Convention

Check out some hot topics across four different tracks.

Arlington, VA (PRWEB) September 9, 2010

The Electronic Retailing Association (ERA) is offering a full day of education at the 2010 ERA D2C Convention on Tuesday, September 21, 2010 at the Wynn Las Vegas. More than 50 industry leaders will speak on topics across four tracks covering the entire spectrum of direct-to-consumer marketing and commerce. In addition to the franchise Direct Response Success Track, the education program also features the Digital Marketing Intelligence, Operations and Profitability and ERA Government Affairs: Protecting Your Profitability Tracks.

The following three sessions are must-attend for any All Access Pass holder:

1.    Engage the Consumer in Their Natural Habitat, taking place from 11:15 a.m. to 12:15 p.m. “Media fragmentation” is such an overused term it’s almost become meaningless. Perhaps a better way to look at the phenomenon is to understand that the way consumers formulate purchase decisions has changed dramatically—and permanently. Traditional ads, search, peer reviews, social media and other platforms all play key roles as consumers toggle between television, laptop and mobile phone. In this session, attendees will learn from industry leaders cutting-edge—yet proven—best practices for developing integrated, multichannel campaigns that reach and resonate with today’s consumer, to drive revenue and improve ROI. The retail industry is evolving. There’s no way around it. Attend “Engage Consumers in Their Natural Habitat” and stay ahead of the curve.

2.    Rapidfire: 25 Techniques to Drive Backend Profits, is from 4:00 p.m. to 5:00 p.m. Unfortunately, direct response marketers often view their back-end operations merely as cost centers—necessary expenses that really drag on the bottom line. But in this session, attendees will learn techniques on how to either save or even make money from the back-end that you can then funnel into other parts of the business. Whether it’s in fulfillment and order processing, customer service or web marketing and data analytics, this session is sure to provide you with a few bottom-line-oriented tips that you can implement immediately upon returning to your office.

3.    Why a Colorado State Law Could Turn E-commerce on its Head, taking place from 11:15 a.m. to 12:15 p.m., focuses on the little-known issue that could have the biggest impact on attendees’ e-commerce business. The law, which went into effect May 1 of this year, imposes a significant (and some say unconstitutional) burden on online retailers who don’t even have a physical presence in the state. Learn from two of the nation’s leading attorneys on this issue, Bennet Kelley of the Internet Law Center and Matthew Schaefer of Brann and Isaacson (who is directly involved in a legal challenge to the legislation). Syndero’s Pat Donohoe will offer the e-retailer’s perspective.

For more on these and all of the other compelling education sessions and to register for the D2C Convention, visit D2Cshow.org.

About the 2010 ERA D2C Convention

The Electronic Retailing Association’s 2010 ERA D2C Convention is the 20th annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature more than 3,200 attendees and over 100 exhibitors, a variety of education sessions on industry related topics and expansive networking opportunities, as well as wide variety of events on the tradeshow floor. For more information, please visit www.D2Cshow.org].

About the Electronic Retailing Association

Representing a more than $300 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers’ ability to bring quality products and services to the consumer. ERA members include some of the industry’s most prominent retail merchants, including Allstar Products Group, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Oak Lawn Marketing, QVC, Telebrands, ShopNBC and Thane. For more information about ERA, please visit www.retailing.org].

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebElectronicRetailingAssoc/D2C_Education_Session/prweb4481474.htm

WatchMouse Launches Social.DownorNot.com

New public website monitors and measures the “live health” of 20 popular social networking websites and their services including Facebook, Twitter, Foursquare, LinkedIn, Flickr, and others. Site gives users, developers and other interested parties a single place to see the availability and performance of their favorite social network, worldwide.

Amsterdam, The Netherlands (PRWEB) September 9, 2010

WatchMouse, a global industry leader in self-service website and application performance monitoring, announced the launch today of Social.DownorNot.com, a new public website dedicated to measuring the performance of the world’s leading social networking sites including Facebook, Twitter, Foursquare, LinkedIn, Flickr, and others. The new site was built using the Public Status Pages (PSP) technology of WatchMouse, and allows anyone to see the live health, performance and recent history of their favorite social networking sites and their services across various countries.

“There is a prevalent trend toward transparency. Revealing information frequently and often – both good and bad – is the only way to amass positive impressions, reduce interactions with higher cost-per-contact channels, and directly influence your reputation,” stated Mark Pors, CTO and co-founder of WatchMouse. “Our Public Status Pages let any company reveal the current status of their website, API’s and web services on a public page hosted in the cloud. Most of the social networking companies we monitor on Social.DownorNot.com do not have a dedicated place where they can broadcast when their services are not working correctly. They use blogs or a page on their website to get the word out when something’s wrong. Social.DownorNot.com now provides a way for users, developers and other interested parties to view the status of their favorite social network, worldwide.”

Each of the 20 social networking sites on Social.DownorNot.com is checked for a valid result on each of the sites’ home and login pages, and if the result is wrong or is received after eight seconds, it is noted as an error and unavailable. The percentage of availability or uptime is based on the number of errors reported. Additional details on Social.DownorNot.com include a 7-day history along with graphs that include a 24-hour snapshot and performance indication by country.

Performance Comparison

To coincide with the launch of Social.DownorNot.com, WatchMouse monitored the availability and performance of 20 leading social networking websites during the period of August 1, 2010 to September 7, 2010. The results revealed that only Orkut recorded 100% uptime, followed closely by Flickr (99.99%), Del.icio.us (99.97%) and hi5 (99.93%). Facebook came in at 99.90% due to recent DNS issues, and Digg managed to land in the bottom five due to issues associated with their version 4 release the last week of August. More than one-third of the social networking sites monitored fell into the unacceptable category including MySpace (95.63%), followed by YouTube (95.93%), Classmates (96.98%), Digg (97.84%), StumbleUpon (97.99%), Foursquare (98.83%) and Xanga (98.88%).

“Young companies like Foursquare which have gained popularity and success quickly are likely to have growing pains such as site overload or breakage,” continued Pors. “More established websites however, such as MySpace and YouTube that are linked to larger organizations should not have any excuses. Some social networking sites like Twitter with their dev.twitter.com public status web page, are openly transparent about their site issues, and believe it’s better to communicate issues with their services rather than leave their audience guessing. This saves them time and money by deflecting costly customer service contacts, and also engenders goodwill with developers and consumers alike.”

A full report on all 20 social networking websites’ uptime is available by contacting press@watchmouse.com. The real time status and statistical data on each website can be viewed at http://social.downornot.com.

About WatchMouse

http://www.watchmouse.com/about

Media Contacts:

Mindy M. Hull                    

Mercury Global Partners for WatchMouse

Tel. +1 415 889 9977 (US)

Tel. +31 62 504 7680 (NL)

Ginny Cain

Mercury Global Partners for WatchMouse

Tel. +1 925 426 0646 (US)

Tel. +33 95 335 0224 (FR)

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4482884.htm

BlackBerry and SharePoint Mobile Integration with SilverDust v2.4

Access SharePoint content with your BlackBerry smartphone, from wherever you are

Watertown, MA (PRWEB) September 9, 2010

SoftArtisansis announcing the release and immediate availability of SilverDustversion 2.4, providing mobile workers with unparalleled BlackBerry mobile access to SharePoint content. SilverDust allows you to access your critical business data stored in SharePoint from wherever you are using your BlackBerry mobile device. You can:

• Participate in SharePoint workflows
• Review, edit, check in, and check out documents
• Manage your company task lists
• Access shared calendars, and more.

SilverDustintegrates with BES and Active Directory. Configuring it does not require any changes to, or installations on, your SharePoint server, and SilverDust honors all of SharePoint’s security settings. SilverDust works whether you are online or not, so you can stay productive no matter where you are.

SilverDust customers range from large financial enterprises to companies in the energy sector. These organizations have large SharePoint deployments, and a highly mobile workforce that they seek to make more productive while away from their desks. These companies, and others, have turned to SoftArtisans SilverDust as a trusted and secure solution.

Founded in 1996 and headquartered in Watertown, MA, SoftArtisans is a leading developer of BlackBerry and SharePoint integration, Microsoft Office format reporting, and secure enterprise file transfer software. As a BlackBerry Elite Alliance Member and longtime Microsoft partner, SoftArtisans develops SilverDust which provides BlackBerry smartphone users with secure access to SharePoint content.    SoftArtisans hosts the New England BlackBerry Developers Group and has been honored as one of North America’s 500 fastest-growing technology companies.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4481014.htm

Paulson Management Group, Inc. Opens London Office, Announces Sponsorship at a4uexpo Affiliate Marketing Conference

Paulson Management Group, Inc., a top US affiliate management company, is expanding their operations to the UK under PMG Affiliate Management LTD. Paulson Management Group, Inc. is also opening an office in downtown London, and has announced plans to sponsor at the a4uexpo in October 2010.

Boulder, CO (PRWEB) September 9, 2010

Paulson Management Group, Inc., a top US affiliate management company, will be expanding their operations to the UK under PMG Affiliate Management LTD. Paulson Management Group, Inc. is also opening an office in downtown London, England, and has announced plans to sponsor at the a4uexpo in October 2010.

“a4uexpo is Europe’s largest affiliate and performance marketing conference, and sponsoring at this event coincides perfectly with our expansion efforts into the UK,” said Heather Paulson, President and Founder of Paulson Management Group, Inc. “Our expansion to the UK is something we have been planning for a while, and we are excited to introduce our affiliate technologies such as the UniTrac™, AffMan™, and CouponFeeder™, as well as our professional managed affiliate services to mature merchants who want the best team and tools managing their affiliate programmes in the UK affiliate networks.”

Paulson Management Group, Inc. is pleased to announce the expansion of their offices to the UK in order to provide outstanding affiliate management services to merchants. The primary Paulson Management Group, Inc. office is located in the technology hub of Boulder, Colorado and will now also support an office in London, England. PMG launches and manages affiliate programs for brands throughout the world who are interested in their affiliate channel’s success. Paulson Management Group, Inc. is a monthly, service-based affiliate management agency for merchants, without a revenue share plan, so merchants can be sure that their affiliate programmes will be managed with care, and without fraudulent or unethical practices undermining their success. Affiliates are assured that PMG does not act as an affiliate, and will not compete against affiliates in the market, which eliminates any fear affiliates have of their marketing endeavors being copied by an agency.

PMG is very pleased to be a sponsor this year at a4uexpo in London, Europe’s largest affiliate and performance marketing conference. a4uexpo is a biannual affiliate industry conference hosted each year in both London and one European city. The London a4uexpo this year is scheduled for October 12-13, and will be hosted at ExCeL London, located in the commercial heart of the UK. a4uexpo is expected to bring together more than 1000 delegates for two intense days of 48 diverse informational sessions. The affiliate marketing conference will offer sessions on everything from SEO issues to affiliate marketing insights to top social media tools, and much more. In addition, opportunities will abound for networking beyond the affiliate marketing conference at a4uexpo sponsored receptions and parties.

PMG is proud to expand their reach into the European and UK affiliate markets, and looks forward to engaging more with affiliate marketing industries abroad. PMG is the premier affiliate management agency with proprietary affiliate marketing technologies built to streamline affiliate sales and efficacy for the affiliate programmes under their managed care.

“We are excited to offer our managed affiliate programme services to UK merchants,” said Ms. Paulson, “And are pleased so far with the amazing response from affiliates around the world concerning our expansion efforts!”

For more information on PMG Affiliate Management LTD offices in London or the US, interested parties may visit www.PaulsonManagementGroup.com. Affiliates and performance marketers can find out more, and still register for the a4uexpo, at www.a4uexpo.com.

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Paulson Management Group, Inc. is located in the technology hub of Boulder, Colorado. PMG launches and manages affiliate programmes for retailers interested in their affiliate channel’s success. PMG is the premier affiliate management agency with proprietary technologies built to streamline sales efficacy for the affiliate programmes under their managed care. Interested parties may call 1-800-384-7760.

PMG is the original developer of PMG-AffiliateTV™ the UniTrac™ Multi network tracking system, the AffMan™ affiliate merchant matching system, the PhoneTrac™ affiliate phone sales tracker, ValidSale™ sales validation tool, and the PMG CouponFeeder™ for affiliates. PMG has access to over 1.6 million affiliates via Syntryx.

Visit PaulsonManagementGroup.com to learn more about affiliate marketing for your brand.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4476354.htm

Buddy Media Selects Marketshare Partners to More Deeply Measure Impact of Social Media Marketing

Buddy Media, the Facebook management system of choice for the world’s largest brands and agencies, today announced it has entered into a strategic partnership with MarketShare Partners, the leading cross-marketing optimization software and analytics company. While many social media and analytics firms have conducted studies looking at metrics such as the “value of a fan,” the partnership between Buddy Media and MarketShare Partners signals a holistic effort to value social media from an outcomes perspective – the precise impact on revenue and other key business outcomes.

New York, NY (PRWEB) September 8, 2010

Buddy Media, the Facebook management system of choice for the world’s largest brands and agencies, today announced it has entered into a strategic partnership with MarketShare Partners, the leading cross-marketing optimization software and analytics company. While many social media and analytics firms have conducted studies looking at metrics such as the “value of a fan,” the partnership between Buddy Media and MarketShare Partners signals a holistic effort to value social media from an outcomes perspective – the precise impact on revenue and other key business outcomes. Through this partnership, Buddy Media and MarketShare Partners plan to set the standard in social media measurement and accountability.

As a result of the partnership, brands and agencies will be able to:

•     Tie social media marketing initiatives directly to “offline” metrics including sales and profitability.
•     Understand the interaction of social media marketing initiatives to other online channels, including display and search.
•     Place accurate attribution of the relative impact of social media marketing in relation to other marketing channels.
•     Provide predictive analytics to give brands insight on “what to do next” and how to optimize their activities around their end goal.

“Understanding the actual impact of social media marketing is the question that every brand is trying to answer,” said Michael Lazerow, CEO and Founder of Buddy Media. “By teaming up with a market leader such as MarketShare Partners, we’ll help answer that question for our clients and shed some light on the issue for the industry as a whole.”

As part of the partnership, Buddy Media and MarketShare Partners will develop comprehensive, custom analytics of Facebook marketing campaigns conducted on the Buddy Media Platform. The analytics solution will also provide brands with insights into how social media impacts other marketing channels such as search, display, print, TV and radio among others, as well as the impact on sales and profits.

“We are pleased to partner with Buddy Media, an innovator in building social marketing campaigns for the world’s biggest brands,” said Jon Vein, CEO and Co-Founder of MarketShare Partners. “As social media gets more and more integral to brands’ overall marketing allocation, we look forward to helping Buddy Media analyze the precise short- and long-term effects on other channels and advising their clients on how to best optimize their marketing investments.”

About Buddy Media

The Buddy Media Platform is the Facebook management system of choice for the world’s largest brands and agencies. With its scalable, secure architecture and straightforward administrative tools, the Buddy Media Platform revolutionizes the way brands connect with their current and future customers using the power of Facebook’s social connections. The Buddy Media Platform offers the only solution that allows brands to launch, maintain and measure their Facebook presence in any country and in any language. The Buddy Media Platform is the enterprise Facebook management system of choice for the largest brands in the world, including Anheuser Busch, Procter & Gamble, Unilever, Starwood, Delta, Southwest Airlines, Samsung, L’Oreal, the National Hockey League and others. Based in New York, Buddy Media shares four investors with Facebook and was one of the first companies selected by Facebook as a preferred developer partner. The company is backed by Softbank Capital, European Founders Fund, Greycroft Partners, Facebook investor Ron Conway, Facebook board member Peter Thiel, Zynga founder and CEO Mark Pincus, Roger Ehrenberg, Howard Lindzon and others. For more information, visit http://www.buddymedia.com.

About MarketShare Partners

MarketShare Partners (MSP) is the industry’s leading cross-marketing optimization software and analytics company that is transforming the world of resource allocation and marketing measurement. Founded in 2005, MSP has helped companies of all sizes enhance their advertising and sales programs, including many of the world’s most recognizable brands. The company has developed a suite of proprietary software solutions that enables companies to determine how best to target the 21st Century consumer who, in this era of fragmentation, social media, search and DVRs, is harder to reach. By evaluating key drivers of a company’s business, such as macro-economic factors, product innovation, industry and client-specific data as well as brand buzz, MSP helps companies make smarter decisions regarding where to most effectively spend their marketing, sales and promotional dollars. MSP has assembled the world’s most respected thought leaders to definitively solve the marketing ROI question, with leaders like Dr. Dominique Hanssens of UCLA, former P&G global CMO Jim Stengel, CBS research guru David Poltrack, Overture CEO Ted Meisel, respected CMOs Mike Linton and Jim Garrity, technologists Ron Conway and Gokul Rajaram, as well as numerous others focused on bringing true accountability to marketing. MSP is an Elevation Partners portfolio company. For more information, go to http://www.marketsharepartners.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4476364.htm

Search and Social Media Event, SES Chicago, Scheduled for October 18-22, 2010

Best Selling Analytics Author Avinash Kaushik, Celebrity CMO Jeffrey Hayzlett and Google Senior Developer Programs Engineer Maile Ohye to Present Keynotes

New York, NY (PRWEB) September 8, 2010

By popular demand Incisive Media is moving its search and social media event SES Chicago from cold-weather December to October 18-22. It will be held at the Hilton Chicago and includes three days of conference sessions, keynotes, workshops and panels, two days of exhibition and two days of training workshops.

Suitable for search engine marketers, corporate decision makers, and small business professionals at every skill level, SES Chicago will feature keynotes by best selling author and Analytics Evangelist Avinash Kaushik, Celebrity CMO Jeffrey Hayzlett and Google Senior Developer Programs Engineer Maile Ohye.

For SES Chicago registration details and rates and to receive the early-bird discount of up to $250, complete the SES Chicago registration form by October 1.

Kaushik, who will present the kick-off keynote on Tuesday, October 19, said, “I always love speaking at SES conferences. The audience is tremendously receptive to the message that in a channel with so much data, organizations barely scratch the surface of transforming themselves into data-driven entities. I like to share specific strategies that attendees can implement to accelerate their company’s transformation. They can make changes in their everyday lives — in how they can rethink online marketing, present analyses, and enthuse their peers.”

“A study just out by the Creative Group determined that to stay current with social media developments 23% of marketing executives relied mostly on conferences and seminars and 18% relied on industry networking events,” remarked Matt McGowan, publisher and head of U.S. for Incisive Media. “Our program at SES Chicago is geared towards these marketing managers, but also has lots of search and social media for the beginner and the mid-level marketer. We are assembling an expert cast that can talk about everything from beginning search to advanced search tactics to Facebook marketing tactics to video marketing strategies.”

SES Chicago sessions and workshops cover topics such as pay-per-click (PPC) management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more. During exhibition hours on October 12 and 13, attendees will have the opportunity to see what’s new in products and services, and there will be several networking events for attendees to mingle with the leading industry vendors.

For SES Chicago registration details and rates and to receive the early-bird discount of up to $250, complete the SES Chicago registration form by October 1.

For more information about SES Chicago, visit http://www.searchenginestrategies.com/chicago/

About SES

Incisive Media’s SES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

For more news and event updates visit the SES blog at: http://blog.searchenginestrategies.com/

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4474484.htm

New Research Brief: The Digital Marketer’s Toolbox is Filled with Cloud Based Software

100% Utilizing At Least One Software-as-a-Service Solution

North Hollywood, CA (PRWEB) September 8, 2010

According to a new study released today by content marketing and research firm Big Blue Moose, as continuing doubts about the US economy give marketer’s pause, the pressure to continue to do “more with less” will only fuel the quickly increasing adoption of Software-as-a-Service based technology in the marketing suite.

Marketing From The Cloud: How Digital Marketers Are Using SaaS Software is a new research brief released today by Big Blue Moose and is partially underwritten by CrownPeak, a SaaS based Web Content Management software provider. The research brief looked at how digital marketers were adopting SaaS based software as part of their marketing toolbox. The study, a combination of a survey of 105 businesses and secondary research found that 100% of those surveyed were utilizing at least one Software-as-a-Service based tool as part of their day to day operations.

Some of the other key findings included:

•     The top priorities for SaaS tools for digital marketers in 2011 are Web Content Management and Content Testing & Targeting: When asked which tools were being considered as an addition to their suite, 57% of marketers responded that Content Testing & Targeting was a top priority. Web Content Management placed second, with 43% saying it was a priority.
•     Of all of the tools listed, Web Analytics had the highest percentage of penetration – with more than 90% of the respondents saying that their Web Analytics tool was delivered via a SaaS based model.
•     Web Analytics and Web Content Management have the biggest impact on digital marketers’ ability to manage their campaigns. 67% and 57% (respectively) of the respondents said that Web Analytics and Web Content Management were two SaaS based tools that had big impact on their ability to optimize their digital marketing strategy.

Additionally, the research brief includes supporting research from third-party analysts and industry studies which support the idea that SaaS is gaining fast in adoption – and perhaps nowhere faster than in the marketing department.

“As we come into planning for 2011, I think it’s clear that SaaS based software is becoming a much more pervasive part of the entire enterprise” said Robert Rose, Founder and Chief Troublemaker at Big Blue Moose. “As marketers, we’ve always kind of felt like we were early adopters of the cloud. And I think this research helps to confirm that feeling.”

In reviewing a preliminary version of the report, Ian Truscott, a Senior Analyst for Gilbane Group agreed. He said, “This research matches with what we’ve been observing with our clients for some time. SaaS lowers the barrier to entry for digital marketers, often poorly served by long-standing enterprise procurement and information technology implementation processes. These services can still be a significant investment, but requirements like hardware procurement, technology support, budget for upgrades etc. dissolve and the focus returns to functionality and business value.”

Methodology for the research brief:

Big Blue Moose, in conjunction with and partially underwritten by CrownPeak conducted online surveys over the course of July and August. Respondents were presented the survey online, and it was targeted to respondents responsible for digital marketing software. 105 different businesses responded to the seven question survey. Of those, 72% responded that they were in some kind of marketing function, 19% responded that they were responsible for “technology” and 9% responded that they were in an “other” business function.    

These results were then analyzed and combined with other publically available research to develop the Marketing From The Cloud Research Brief.

The entire research brief can be downloaded from the Big Blue Moose Web Site at:

http://bigbluemoose.net/resources/research/marketing-from-the-clouds/

About Big Blue Moose:

Big Blue Moose is a digital media and consulting firm focused on content marketing innovation.

We provide content marketing strategy, consulting and research with a focus on helping brands leverage the Web for increased revenue, visibility and success.

Big Blue Moose was formed in December, 2009 by Robert Rose, a veteran marketing and digital media consultant with more than 15 years of experience, and a track record of helping brands and businesses develop successful Web content and web site marketing strategies.

Through both primary and secondary methods, Big Blue Moose Research provides analysis and advice – and focuses on helping marketing organizations make smart strategic decisions about how technology can improve their business results

You can learn more about Big Blue Moose at http://www.bigbluemoose.net.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4473154.htm

Internet Marketing Success Starts in San Diego On Sept. 23-24, 2010 in San Diego, CA

This exclusive, live event features experts in the field of Internet marketing who will educate, inform and entertain the audience about affiliate marketing, information marketing and offline marketing.

Lemon Grove, CA (PRWEB) September 7, 2010

Bill McRea, entrepreneur and Internet marketing coach will be hosting the University of Internet Marketing Success on September 23-24 at the Holiday Inn – San Diego by the Bay.

This event promises to provide attendees with all of the essential pieces of the puzzle so that they can finally grasp the ‘big picture’ of Internet marketing. Attendees will discover which of the three business models is right for them, and they will receive a proven blueprint for success from the luminaries in the field who promise to teach only those techniques and strategies that they have used and been successful with.

The speaker line-up includes: Tom Bell, CPA & Affiliate Marketing; Paul Colligan, Podcasting & Information Products; David Frey, Product Creation; Matt Trainer, Affiliate Marketing; Dave Carleton, Lead Generation; and Bill McRea, Listbuilding & Information Products.

Upon announcing this event, organizer Bill McRea said, “If you want to reach the next level in the Internet Marketing industry you must attend live events.”

For more information, please visit http://universityofinternetmarketingsuccess.com/ .

About McRea Marketing Concepts:

Bill McRea is the “Ninja” Internet marketing expert behind such products as ‘Marketing on the Fringe’ and the ‘Covert Coaching Club.’ In an industry known for a lot of hype, McRea takes a more grounded, pragmatic approach to marketing and he teaches his students what it took him many years and a few battle wounds to learn on his own about Internet marketing success. Visit, http://www.mcreasite.com and http://covertcoachingclub.com/ to learn more.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4459774.htm

Higher Logic’s Innovative Social Networking Series Accredited by ASAE

Higher Logic’s Learning Series, Weekly Social Media Best-Practice Webinars, are Offered Complimentary to Association and Non-Profit Professionals

Washington, DC (PRWEB) September 7, 2010

Higher Logic™, the leader in social media and collaboration solutions for associations and not-for-profits, announces their distinguished Learning Series was accredited by the American Society of Association Executives (ASAE). By attending these weekly webinar programs, participants are eligible to earn one Certified Association Executive (CAE™) credit per session. This inventive series is a collection of social networking best practices webinars, hosted by the brightest minds in the non-profit and association space. They encompass topics, issues and trends that are important to the association community and feature industry experts who are leaders in professional social networking and marketing.

According to ASAE, “The Certified Association Executive (CAE) program is designed to elevate professional standards, enhance individual performance, and designate association professionals who demonstrate the knowledge essential to the practice of association management. Governed by the CAE Commission, an independent certifying body of the American Society of Association Executives, the CAE Commission awards the Certified Association Executive (CAE) credential and is responsible for setting policy and standards related to the CAE program. The CAE program stands as a mark of excellence and has evolved to reflect what it takes to manage an association in today’s challenging climate.”

“We’re proud that Higher Logic’s Learning Series will now benefit participants working towards their CAE designation,” states Lauren Wolfe, Higher Logic’s Marketing and Communications Manager. “Each week our webinars provide the opportunity for association professionals to learn and share their unique knowledge. The 2010 Learning Series is provided complimentary to association professionals so together we can make a difference in our organizations.”

The webinars are interactive and provide an opportunity for attendees to learn from social media, marketing and cloud computing experts in a secure, open forum. “The Higher Logic Summer Learning Series is brilliant! I’m impressed by the quality of the webinars, the innovative Thought Leaders and the overall collaborative conversation. If you haven’t registered, you should!” stated frequent attendee, Linda Chreno, IOM, CAE, Director of Marketing & Communications, American College of Phlebology.

Upcoming Learning Series webinars include:

•     Thurs, Sept. 9: “Strategies to Grow Your Association & Build Member Engagement”
•     Tues, Sept. 14: “How to Market and Launch a Vibrant Connected Community”
•     Tues, Sept. 28: “You’ve Launched Your Community, Now What?”

Register at www.higherlogic.com/summerls. Past thought leaders have included Jeff De Cagna, Principled Innovation; Velma Hart, Past ASAE Board Chairmen, AMVETS; Jeff Tenenbaum and A.J. Zottola, Esq., Venable LLP; KiKi L’Italien, DelCor Technology Solutions; and Andy Steggles, Higher Logic. All sessions are recorded and available to registrants after the session, and are also archived in a secure, private knowledge community- Higher Logic’s Users Group (HUG). A new slate of sessions will be announced in September, visit Higher Logic’s website for the upcoming announcement.

About Higher Logic:

Higher Logic provides innovative professional social networking and collaboration solutions for associations and non-profits seeking to attract new members and energize existing members. The Connected Community™ application suite empowers members to exchange ideas, share best practices and collaborate- anytime, anywhere. Higher Logic’s suite of products offer a new dimension of value to constituents, with Connected Community’s pre-built integration to leading association management systems and M² ™ – Mobile Membership™ smart phone app. Higher Logic delivers solutions so member-based organizations can increase their presence and attract a new generation of global members.

Follow HIgher Logic on Facebook, Twitter and LinkedIn.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweblearning/series/prweb4464504.htm

Click Ready Marketing Announces Gaining Seven More Georgia Businesses As Clients For Their Seo Marketing Programs

Click Ready Marketing a prominent search engine marketing agency in Atlanta announces that 7 more businesses last month signed on as clients. Click Ready helps small to midsize businesses improve their web presence via on-site and off-site optimization and strategies. Michael Lawson (Director of Operations with Click Ready Marketing) says, “Companies are switching to web marketing solutions for both budgeting and a better way to measure their advertising spend through web analytics”.

Dawsonville, GA (Vocus) September 7, 2010

Click Ready Marketing a prominent search engine marketing agency in Atlanta announces that 7 more businesses last month, signed on as clients. CRM (Click Ready Marketing) helps small to midsize businesses improve their web presence via on-site and off-site optimization and strategies. Michael Lawson (Director of Operations with CRM) says, “Companies are switching to web marketing solutions for both budgeting and a better way to measure their advertising spend through web analytics”. They have helped many clients improve their web presence and have many pricing options that make their services affordable to small businesses. In fact; they have not lost a single account in the last 24 months. Click Ready management feels this is a combination of results combined with great service.

One of their new clients is Martin & Associates PeopleSource. They are one the nation’s premiere restaurant management recruiters agencies that is based in the Atlanta area. The firm decided for a small spend; they had a great chance of obtaining increase awareness of potential clients and the ability to reach more prospective candidates to fill their available positions. Thus they interviewed several SEO Companies and decided to try CRM.

Another new client for Click Ready Marketing is Keegan Investments. This Georgia Financial Services Company is a full service provider. They are able to help with annuities, insurance, and many other investment choices. Keegan Investments knew that they had to use web marketing solutions to reach new clients and make people even in their local town aware of their business. Thus Sherry Keegan owner / operator choose Click Ready to help increase her web visibility.

Silent Partner PI also knew that web marketing was something that could not be avoided. This is why he sought out and hired Click Ready. He knows how important it is to rank well for keywords internet searchers use when trying to hire someone in his business such as the term “private detectives Atlanta”. This was his reason from leaving traditional advertising media and investing in Search Optimization.

Everything Coffee and Tea also decided to invest in search advertising. They decided to give this form a try do in part to the in cost of other advertising media they were using. The owner admitted that he himself used the internet to research and buy new products. It made sense that his on potential clients would follow the same process. They already had a great web site. It just needed to be promoted. They are one of the top coffee shop supplies companies in the south.

Dented Auto of Dawsonville Georgia also became a client. He does lots of other advertising but realizes that a complete marketing program must include a good web presence. He also chose Click Ready mainly because of their small business jump start program. He know that his business paintless dent removal needs both consumer awareness and education to his process benefits over traditional auto body shops. Thus the internet is a perfect medium.

Two other companies that operate web based businesses also became clients. One is Coffee Franchise Reviews. They are an agency that provides information about available coffee franchises. Their whole business is via the web so this was an easy decision for them. In addition; Trucking Jobs Direct their sister company also signed up with CRM as well. They provide up to date information abouttrucking jobs. Both knew the importance of organic rankings on the major search engines.

If you would like to find out more about Click Ready Marketing follow the link: SEO Magic.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebatlanta_seo/seo_small_business/prweb4469384.htm