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December 2009 Table of Contents

Features
Creating Link Love
Link-building strategies for driving SEO Success.
By Ken Burke

Online Marketing Contracts
Tips for structuring contracts, drafting payment provisions and allocating risk.
By Greg Sater and Benjamin Alexander

Reputation Assaults
Trolls are no longer hiding under bridges. They are actively lurking online–and ready to eat your lunch!.
By Mike Hughes

Online Insights
E-Mail
Best Practices for 2010
By Susan Toll

Paid Search
Reaching Holiday Shoppers: The Search Begins
By Matt Lawson

Platform and Support
Getting “SaaSy” with Hosted Marketing
By Curt Bloom

Online Advertising
Understanding Brand and DR Synergy
By Richard Frankel