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November 2009 Table of Contents

Features

Online Video: Blocking and Tackling
Tips, tricks and best practices for producing professional online video.
By Timothy R. Hawthorne

The Online Holiday Shopping Experience Done Right
Presenting shoppers with personalized offeres is the best way to boost sales: try these three insider tips this holiday season–and beyond.
By Darren Erik Vengroff, Ph.D.

Columns
Editor’s Perspective
Customer Experience and Conversion
By Tom Dellner
Online Insights
Mobile
Callstream Optimization
By Dev Bhatia
Paid Search
Case Studies in Brand Defense
By Steve Jillings

Strategy
E-commerce for the New Economy
By Jeff Zisk

E-mail
The Power of Sharing
By Joel Book

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