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Proud of his Ignorance
Anything but uneducated, Tim Ash’s talent isn’t in telling you what will move your customer’s to convert. It’s in letting your customers tell you themselves.
By Tom Dellner
An Ounce of Prevention
A thorough review of any e-commerce website is essential to avoid a potentially nightmarish legal quagmire down the road. Here are the key issues your legal team should examine.
By D John Hendrickson, Esq., and Philip Rebentisch, CP.
Search Marketing: A Portfolio Approach
Borrow a proven investment technique to help maintain your PPC campaign’s ROI in an increasingly competitive environment.
By Allen Hammock
The Ultimate Performance Metric
A misunderstood and undervalued business measure, customer satisfaction can be used to predict customers’ likelihood to shop again, buy more or to remain loyal to your company in the future.
By Larry Freed
The Third Pillar of Digital Direct Marketing
The waiting game is over. Mobile marketing is not just a viable marketing channel–it’s well on its way to becoming an essential one. The time to embrace mobile is now and these six tactics are both proven and easy to implement.
By Brain Deagan |