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September 2009
Table of Contents

Features

Fulfilling the Product Recommendations Promise
Proven best practices to help retailers get more out of their online product recommendations, driving a higher and more lasting increase in conversion and deeper customer engagement.
By Darren Erik Vengroff, Ph.D.

Ignite Your B2B Product Launch
Are you holding your new products back by following old marketing rules? Here are 12 digital-age, B2B-specific rules to push your products ahead of the competition.
By Dan Adams

Columns
Editor’s Perspective
E-mail Plus: More than the Sum of its Parts.
By Tom Dellner
Online Insights
Legal
Affiliate Marketing Caught in the Crosshairs
By Jeffrey D. Knowles and Thomas A. Cohn

Video
Make Online Video Shine
By Timothy R. Hawthorne

Fulfillment and Logistics
2010 Cargo Screening Mandate: Clearing Packages for Take-off
By Robert DiVincenzo

Emerging Technologies
Reading Your Customers’ Minds
By Rene Dechamps Otamendi