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Table of Contents

Features

A (Very) Brief Summary of Online Marketing
Marketing guru Jim Sterne expounds on the past, present and future of the art of selling on the ‘Net
By Jack Gordon

Tea Time
In e-commerce, sometimes it’s not that retailers and marketers don’t have the right products. Instead, it’s their search that’s not up to par. Republic of Tea enlisted the help of SLI Systems to simplify its site search functions.
By Pat Cauley

Special Delivery
Do your e-mail campaigns often go unopened? Are low response rates getting you down? Here are five surefire tips to deliver e-mails that earn your customer’s respect.
By Tricia Robinson-Pridemore

Columns

Editor’s Perspective
Lessons Learned–and Forgotten
By Tom Dellner

Legal Affairs
Internet Contests and Promotions: A Primer for Online Retailers
By Greg Sater and Natasha Shabani

Banner Advertising
Are Banners Still a Viable Option for Direct Marketers
By Todd Geller