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August 2009
Table of Contents

Features

A Hyper-Efficient Market
Transitioning from click-fraud detentection to traffic-quality assessment.
By Richard Sim

E-Mail, Social Media and the Ultimate Roadtrip
A conversation with Aaron Kahlow–digital marketing’s barnstormer.
By Heather Fishel

Online Insights
Mobile
Video Trends You Can’t Ignore
By Timothy R. Hawthorne

Social Media
A Fresh Look at Social Search
By Lisa Wehr

Analytics
Found: The Missing Middle Class of Leads
By Paul Markum

Marketing
Don’t Let Your Competitors Out-Market You
By Scott Smigler

Personalilzation
Critical Success Factors
By Meyar Sheik