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The Advocates
With little fanfare, ERA’s government affairs team fights hard every day to protect the electronic retailing industry’s bottom line. Electronic Retailer sat down with vice president of government affairs Bill McClellan to learn more about the team, its mission and the talented team of lobbyists who represents the ERA on Capitol Hill.
By Tom Dellner
Fifteen Under 30
Fifteen of the most effective tips for increasing website traffic, conversion rates and profitability. And each tip can be implemented in a half hour or less!
By Marty Fahncke
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